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As much as possible keep the gifts related to your business or event. A gift given with creativity and thought can reinforce your company’s business or objectives. For example, a company who deals in travel and leisure might consider luggage tags, or a travel pillow. If you are a tire manufacturer perhaps a rubberized pen or watch. Anything that will link the business to the gift just reinforces its message. And in some cases an imprint or logo is not even necessary to conjure up images that will reinforce the business objectives and send a powerful message.